The messages started coming in fast last Monday, and they did not stop.
“Did you see that Mac Daddy video?”
“You have got to see the Mac Daddy video.”
“Oh my God, you have to light this guy up.”
Even though the guy who made the video took it down within hours after going live on Facebook, the Mac Daddy video was the talk of the entire state — and then some — by Monday night.
It had better ratings than the Cat-Griz game, and the reviews were nearly all the same. Mac Daddy really embarrassed himself.
So, I watched the profanity-laced Mac Daddy video. The beauty of the internet — or maybe the curse of it — is that the stupid things we put online never, ever go away with the click of the delete button.
The guy who will forever be known as “Mac Daddy” is a super fan of Missoula Sentinel High School. He is one of the guys who has been running a Facebook page called “Montana AA Prep Football” for the past several years.
It is the same page that accused the fans of Butte High of throwing batteries at opposing high school football players in 2019.
(Warning, this video contains strong language.)
Mac Daddy loves Missoula Sentinel. So, when the Spartans beat Billings West 35-6 in the Class AA state championship game on Nov. 19, Mac Daddy should have been the happiest guy in the whole wide world.
Instead, Mac Daddy was an angry elf, and the night after the Spartans won their second straight state championship, Mac Daddy took to his Facebook page to rant like Alex Jones on steroids.
On a few occasions, Mac Daddy’s wife tried to get him to stop. She worried that he had worked too hard on his little Facebook venture to kill all his credibility with a vicious, angry video that followed, of all things, a win.
Mac Daddy, though, would not listen. He scoffed at the notion that his credibility could ever be brought into question.
“Credibility?” he said. “I have the most credibility. I am the Mac Daddy of AA football.”
With that, Mac Daddy got his nickname.
The video hit the world even as every high school football observer in Montana was in a state of awe over the Spartans. Going undefeated two years in a row in Class AA is nothing short of amazing.
Sure, some people needled the Spartans for the allegations of recruiting. They poked fun at the fact that Sentinel was placed on double-secret probation by the Montana High School Association before the season.
Missoula definitely has some issues to settle between its three public high schools and their open boundaries. There has been a ton of fighting and accusations, and that is really too bad.
However, that is Missoula’s issue. Most of us instead focus on the field, and that is where the Spartans have shown to be great champions.
The men and boys of Sentinel should have been basking in their glory after their big win.
Instead, Mac Daddy stole the spotlight for himself. Ironically, he did it because he said the Spartans were not getting enough respect.
To remedy that self-invented problem, Mac Daddy insulted the rest of the state, as well as the Spartans. He really trashed Missoula Big Sky and Missoula Hellgate.
Oh, he tried to praise the players for Billings West. Then he kept repeating “you got your ass kicked last night” and “you didn’t get off the bus.”
Everyone but Mac Daddy could see that those remarks were very disrespectful to the Golden Bears and the Spartans.
Actually, they were probably more demeaning to the Spartans, who had a lot more to do with the win than West’s bus-exiting misadventures.
Mac Daddy then went on to disrespect sports officials — all while trying to defend the officials who worked the championship game.
Of course, the crew from Kalispell was not there to cheat for the Spartans. Nobody in his or her right mind would think they were.
The problem is that high school sports too often take people out of their right mind, and some clowns blamed the officials on Mac Daddy’s Facebook page. That is what apparently set him off.
Mac Daddy should have laughed at the fact that people say dumb things at every high school game. In fact, he said pretty much the same thing in his video.
In the same breath as he defended the referees, Mac Daddy hinted that the only reason Butte High beat Sentinel on a last-second field goal in 2019 was because the officials made a bad call against the Spartans to set it up.
He screamed about people accusing Sentinel of cheating. Then he accused Butte of being the biggest cheaters of all.
While running his mouth for 26 minutes with sweat or snot glistening on his upper lip, Mac Daddy accused Butte people of refusing to shut up.
“We’ve got a whole herd of jackasses in Silver Bow County that got to run around and run their mouth all the time,” he said.
Then, Mac Daddy suggested that he will fight Butte fans when he is on his way to the Sentinel-West game next fall.
“I have no problem making a pitstop in Rocker (to talk) to the dumbasses from Butte,” he said.
Butte, of course, has a lot of guys — and some gals — who will definitely take Mac Daddy up on that offer. So, too, does Billings, Great Falls, Hellgate, Big Sky and every other fan base that Mac Daddy insulted with his call for respect.
That is a big part of the problem. Fighting with Mac Daddy will only make the situation worse.
There is also nothing anybody could write or say that would make Mac Daddy look worse than he did in that video.
Sure, many tried with some funny lines on Twitter, but all the damage done to Mac Daddy was done by Mac Daddy himself. He already stuffed the pie in his own face.
Before signing off, Mac Daddy asked, “What has this country come to?”
That is an excellent question.
There was a time when grown men and women did not fight about high school football games. The measure of a man used to have nothing to do with the win-loss record of the high school team for which he rooted.
The world can be a nasty place, and the words that too often follow high school sports have become very aggressive. Not coincidentally, Montana has gotten worse each year since Mac Daddy’s pretend sports journalism page started poisoning the waters.
To be fair, a lot of that was just the advancement of social media.
Mac Daddy is probably not the worst high school sports fan out there, but his video, even in victory, certainly made him the face of poor sportsmanship.
He probably just had a bad day, but that video will live on the internet forever, and we should all try to learn from it.
Mac Daddy does not represent Missoula Sentinel any more than whoever it is that runs the 51-like Facebook page “Butte-UNITED” represents the Mining City.
Every town has its share of Mac Daddies. Most of them have just been smart or lucky enough to not put their worst moments on a Facebook video.
You will see dozens of Mac Daddies at every football and basketball game. Some fight with opposing fans at games. Some yell nasty things at high school players, coaches and cheerleaders. They fight on social media.
Online or in person, they all make the games less enjoyable for the rest of us.
Thanks to the beauty — or maybe the curse — that is the internet, we can all use this particular Mac Daddy as an example of how not to act for years to come.
— Bill Foley, who is not the Mac Daddy of anything, writes a column that appears Tuesdays on ButteSports.com. Email him at email@example.com. Follow him at twitter.com/Foles74.